About Us

Our Genesis and Commitment to True Independence

At Independent Insurance Brokers (iiB), our journey began not from a desire to simply be another broker, but from a profound frustration with the fundamental flaws embedded in the traditional insurance broking model. Our founders, deeply experienced in advising corporate clients on insurance program optimisation, continually faced a critical challenge: a siginificant gap in the market for brokers who were structurally independent, free from conflicts, and genuinely client-aligned.

Through over 200 competitive tenders conducted for clients, we successfully helped businesses select insurance brokers and secure short-term benefits. However, the inherent commission-based model often led to a misalignment of long term interests between the broker and the client. We were left with the unsatisfactory reality of placing clients with partners whose long-term interests were simply not fully aligned with theirs, undermining the lasting value we aimed to create.

It became unequivocally clear: to deliver enduring, transparent value and absolute client advocacy, we had to become the solution we were seeking on behalf of our clients. iiB was founded to bridge this critical market gap – to provide a genuinely independent, fee-for-service model that Australia's leading businesses deserve.

Our Mission: Redefining Corporate Insurance

Built upon this foundational insight, iiB is committed to a radically different approach. We are designed from the ground up to eliminate conflicts of interest, operating exclusively on a transparent fee-for-service model. To ensure we act solely in your best interests, iiB's structure is guided by the principles of independence within the Corporations Act 2001. Our fee-for-service model is central to our commitment to independence. We do not accept commissions or other contingent, volume based remuneration from insurance product issuers, which allows us to provide advice that is free from conflicts. This structure is fundamental to providing advice that is independent, impartial, unbiased, and aligned entirely with your objectives.

This structure ensures that every piece of advice and every recommendation from iiB is free from conflicts of interest.

We are not just a broker; we are your strategic partner in risk, committed to delivering lasting value and challenging the current, commission based broking model.

Our Leadership: Experience, Integrity, Disruption

Matt Armstrong

CEO

Matt, as CEO of Independent Insurance Brokers (iiB), leads our disruptive mission with a formidable background in strategic advisory, financial expertise, and technological foresight. His extensive experience as Managing Director of an independent insurance consultant provided unparalleled insight into the traditional market's inherent shortcomings, fueling the vision for iiB's truly independent model. Prior to this, Matt held senior Technology M&A roles with global consulting giants EY and KPMG in London, where he advised on complex transactions across diverse sectors.

David Flanders

CTO

David Flanders, as CTO spearheads the development of our iiB technology stack, bringing a formidable background in building robust AI systems, unified data platforms, and enterprise-grade software. His experience as a systems architect and development team lead demonstrates his deep insight into the practical challenges of deploying complex, multi-stage AI workflows into production, directly informing the resilient and integrated design of the iiB workflow engine. Previously, David's designed systems for global fin-tech and mission-critical data solutions for top-tier enterprise clients.

Ken Armstrong

Strategic Advisor

Ken Armstrong brings an unparalleled 46 years of experience to iiB, spanning general insurance underwriting and global insurance broking, including leadership roles as Managing Director of USA Insurer, Sentry Insurances Australasia Limited, and the Insurance Exchange of Australia Group. His deep, dual perspective from both the insurer and traditional broker sides provides iiB with invaluable insight into the very mechanisms we aim to disrupt. His profound understanding of the insurance landscape and genuine client needs makes him a pivotal strategic advisor for iiB's pioneering approach.

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